Education should never take preference over the welfare of an animal.

There is no doubt that raising awareness around species conservation issues and educating the public on these topics is hugely important.

However, this should NEVER be done to the detriment of the well-being of individual animals through intense “pay and play” programmes with ambassador animals.

The world is changing, and we need to be more innovative in our educational and awareness raising techniques.

Don’t be part of the problem #CancelCaptivity