We encourage YOU, viewers of the Blood Lions® film, visitors to Africa and followers on social media to make responsible choices about visiting or supporting captive wildlife facilities and activities. Through awareness and by reducing demand for tourism products offering interaction with captive wildlife, the campaign aims to bring an end to the exploitation of captive-bred wild animals.
The Blood Lions campaign is anchored not only by the Blood Lions® film, but also through a strong and active digital media platform, scientific research, lobbying and policy reform, as well as various specific campaigns, some in collaboration with key international partners.
One of our latest campaigns, the #ThinkBeforeYouGo campaign, took us back to basics and focused on the exploitation of captive wildlife and promoting the #KeepItWild concept. Through the campaign, we unravelled the SATSA Guidelines and Decision-Making Tool, which are highly relevant and useful tools to help you make more objective and ethical choices when visiting captive wildlife facilities.
The Guide identifies five groups of captive wildlife activities to AVOID:
Riding of wild animals
The Blood Lions team have made significant progress since the filming and production of the Blood Lions® film, the first documentary to look at all aspects of predator breeding in South Africa.