ABOUT THE CAMPAIGN
When travelling in South Africa, please THINK before you VISIT, CUDDLE, WALK, VOLUNTEER or SHOOT.
The Blood Lions Goal is to bring an end to canned hunting and the exploitative breeding of lions and other predators on farms across South Africa.
The award winning Blood Lions® feature documentary premiered in 2015. At the same time the Blood Lions Campaign was launched to create global awareness around the captive predator breeding, canned hunting and lion bone industries as well as the related exploitative wildlife interactive tourism practices.
Furthermore, the campaign encourages viewers of the film, visitors to Africa and followers on social media to make responsible choices about visiting or supporting wildlife interactive tourism facilities and activities. Through awareness and by reducing demand for exploitative products, the campaign aims to bring an end to the exploitation of captive-bred wild animals.
The Campaign is anchored by the Blood Lions® film, a strong and active digital media platform, and various specific campaigns with key international partners.