Cape Town –  Major international tourism trade fair ITB Berlin has asked for the ground-breaking film Blood Lions to be shown at the event, taking place from the 9th to the 13th of March.

Blood Lions said in a statement on its Facebook page that the response from the global community to the practice of breeding lions, as well as the mis-management of wild lions – purely for the entertainment of the tourism community – over the last year has been astounding.

“Who would have thought that a single lion, Cecil, and a documentary such as Blood Lions would have brought upon such a rapid and engaged response?”

In addition to the special screenings, Blood Lions will take part in panel discussions and a workshop to unpack how tourism and travel activities can play a part in ensuring the exploitation of predators is no longer an acceptable practice.