This is an excerpt from an article written by Adele Mackenzie and published online by Tourism Update on 19 July, 2022

Inbound industry association, SATSA, has welcomed the Department of Environmental Affairs, Forestry and Fisheries’ (DEFF) Draft White Paper on the Conservation and Sustainable Use of Biodiversity in South Africa, highlighting that it aims to put South Africa’s brand reputation as an authentic and responsible safari and wildlife tourism destination on the map.

SATSA CEO, David Frost, explained: “Despite having a range of biodiversity and sustainable-use legislation and policies, Brand South Africa has, at times, taken a battering on the global stage over the past decade, as a result of a range of reprehensible tourism facilities that provided captive lion breeding, canned lion hunting, lion cub petting, lion bone exports, rhino horn farming, etc.”

These created negative publicity for the country’s tourism industry. The proposed new legislation aims to put Brand South Africa first and prohibit these activities.

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