This is an excerpt from an article published online by Reed Exhibitions and RedLip PR on 07 April, 2020
Africa is as unique as it is beautiful. It is underneath our starry skies that generations of storytellers have held court while telling their folktales. The African Travel and Tourism Awards is a celebration of all that lies beneath our African skies. They honour the stars of African tourism and the enchanting tales they weave for our industry. These Awards recognise the best of national, regional and city tourist boards and recognises outstanding private sector companies and individuals.
With over 100 entries across the eight categories, the judges had the challenging task of choosing the finalists. Megan Oberholzer, Portfolio Director for Africa Travel Week went on to say, “The submissions were of an extremely high calibre, featuring tales of magic weaved from diverse voices, celebrating the stories that lie Under African Skies – stories of vitality, riches, movement, time, strength, change and promise.”
All the finalists for the Awards have demonstrated how through vivid marketing campaigns and/or providing unique travel experiences they attracted travellers to their destination, venue or to use their product offering. The finalists have written the most compelling stories in the book of African travel.
The finalists are:
MOST COMPELLING AGENCY STORY
- Love Marketing for Blood Lions
- Have You Heard for Cape Town Tourism
- CNN International Commercial for Dangote
- Big Ambitions for SATSA
MOST DIGITAL STORY
- Back to Africa by Black and Abroad
- JAW Designs for eBucks Travel
- De Zeven relaunch by EcoAfrica Digital
- Blood Lions by Love Marketing Africa