Petting of lion cubs has been stopped, with immediate effect, at the Rhino and Lion Nature Reserve in the Cradle of Humankind, west of Johannesburg.
“The reserve is refocusing its efforts on animal welfare … What was acceptable in 1990 when the reserve first opened to the public, may no longer be acceptable in 2019,” said Jessica Khupe, the reserve’s brand manager.
Recent campaigns have highlighted the global problem of cub petting and unscrupulous operators locally and abroad, she said, adding that the reserve was strongly opposed to the “abhorrent” canned hunting and lion bone trades.
“As animal lovers, we understand how charismatic African wildlife is. But the truth is that our love for our animals may inadvertently harm them, even though we don’t mean to,” said Khupe. “To those of our visitors who are disappointed that they can no longer cuddle a lion cub at our reserve, this is the right thing to do.”
The Blood Lions campaign and documentary has exposed unethical practices associated with wildlife interactive tourism, including cub petting and walking with lions. It has also depicted how captive bred or tame lions continue to be killed in canned hunts and hundreds more slaughtered annually for the lion bone trade to Asia.