Since the film premiered in July 2015, the Blood Lions® Campaign team – together with the wonderful support of key partners around the world – has made great strides in their efforts to raise global awareness around captive lion breeding and “canned” (captive) hunting, as well as the associated tourism activities.
- The Website: over 200,000 visitors
- Blood Lions Facebook: over 54 000 followers; reach over 3.3 million in 2018
- Blood Lions Twitter: over 7 300 followers; reach over 1.9 million in 2018
- YouthForLions Facebook: over 4800 followers, reach over 366 000 in 2018.
- YouthForLions Twitter: over 710 followers, reach over 707 000 in 2018
- Five international tweet storms with involving millions of supporters worldwide
- Online support from top international influencers and celebrities: Ellen de Generes (48m followers), Miley Cyrus (19.4m), Ian Somerhalder, (6.21m), Nikki Reed (.8m), Shannon Elizabeth (.6m), Emily VanCamp (.5m), Ricky Gervais (12 m), Marc Abraham (46.8k).
- R53 673 762.16 pro bono media coverage globally to date and climbing daily.
- International Distributors
- PBS International, USA and IFD, South Africa
- Blood Lions® DVD and VOD
- Blood Lions® TV airings (54min TV edits): still ongoing in 180 countries/territories around the world through the Discovery Channel, Animal Planet, MSNBC, TV Ontario, RTK, N-Tv, Planéte.
- Blood Lions® “curated” screenings: Over 150 screenings in Australia, Belgium, Canada, Colombia, Dominican Republic, Finland, Germany, Holland, India, Indonesia, Israel, Kenya, Namibia, Nepal, New Zealand, South Africa, Spain, Sweden, United Kingdom, United States of America, Zambia, Zimbabwe.
- Blood Lions® promotional clips: 9 short info clips produced for the campaign, featuring different aspects of the captive lion breeding and canned hunting industry:
- Blood Lions® short promotional “teasers”: 9 info teasers produced this year for social media events
- 30,000 Blood Lions® DVDs distributed throughout South Africa : leading retailer Woolworths distributed largest number of DVD’s ever ordered in SA through their Bags4Good “Born to Live Wild” campaign http://bags4good.org.za/lions
- 2018 total media coverage for the year: Over R13, 673 000 in pro bono media
- TV Airings : In addition to ongoing international airings of the TV edit of Blood Lions®, South African station SABC3 aired the full version of the film to coincide with World Lion Day on 10th
- VOD : Contracts were signed with Ecostreamz in the USA for global viewing (excl. SA), and Showmax for viewing in South Africa.
- Promotional videos : Nine short clips were produced for release to coincide with key campaign initiatives
- TV interviews: Blood Lions presented on Kyknet TV on the captive breeding industry: https://www.youtube.com/watch?v=E7S1IvjJ8rU&feature=youtu.be&fbclid=IwAR3J73CM3X1UscZ0dIeWLixBsgUEzW1AT2WNQR-8lK-fpxQY9AWGV6eZVfc
- Radio interviews: Cape Talk Radio, RGS, Algoa FM on various topics in the industry.
- Thirteen school/university Blood Lions® Screenings and “Youth For Lions” presentations
- Fourteen curated Blood Lions® Screenings, presentations and talks were hosted over the year. Various TV, radio, magazine and newspaper interviews and articles were also conducted during the year
- Partnership activations and events
- British Illustrator and author Patrick George created effective graphics for “Youth For Lions”
- Richard Peirce’s “Cuddle Me, Kill Me” Book included Blood Lions contributions
- Humane Society International (HSI) : Tourism alert and Poll https://conservationaction.co.za/recent-news/new-poll-vast-majority-of-south-africans-believes-the-lion-breeding-industry-harms-the-countrys-international-reputation/
- Humane Society International (HSI) / Blood Lions airline magazine advertisements
- Mango Airlines Magazine and article on cub petting and lion walking: http://www.bloodlions.org/hear-cries-africas-lions/
- SAA’s Sawubona Magazine Advertisements:
- South African Media Launch of Born Free Foundation’s ‘Cash before Conservation’ Report: An Overview of the Breeding of Lions for Hunting and Bone Trade:
- Blood Lions broke the news on the slaughter of over 100 lions in the Freestate province which gained international attention and national action: https://www.sapeople.com/2018/04/27/19-lions-shot-in-south-africa-last-week-over-80-face-same-fate-for-lion-bone-trade/
- EWT : Joint open letter to Department of Environmental Affairs on predator attacks https://africageographic.com/blog/attacks-captive-carnivore-stats-revealed-open-letter/
- Membership of a newly formed coalition of conservation leaders created to “stop the captive breeding and keeping of lions and other big cats for commercial purposes”.
- Bellevue Café, Kloof, KZN: Coffee campaign and fundraiser to raise awareness around captive lion breeding industry: https://www.facebook.com/BloodLionsOfficial/posts/1853600611420960
- Thompsons Africa : multiple screening of Blood Lions to Thompsons Africa staff, followed by signing of the Blood Lions “Born To Live Wild” Tourism Pledge committing not to endorse or sell exploitative wildlife interactions: http://www.bloodlions.org/news-one-largest-travel-operators-africa-pledges-wildlife-exploitation-tourism/
- SA Institute of International Affairs : contribution towards report by Dr. Ross Harvey “The Economics of Captive Predator Breeding in SA”: https://saiia.org.za/wp-content/uploads/2018/08/Harvey_180818_WorkingPaper_PredatorBreedingSA.pdf
- SPOTS in the Netherlands, in partnership with TUI and ANVR, held multiple screenings of the Blood Lions® at Stenden University, Saxion University and Wageningen University, which formed part of an extended “Responsible Tourism and Voluntourism” initiative
- WESSA : Envirokidz Magazine insert on cub petting
- Participated in the “Cape Town Unites For Animals” March
- Trek for Big Cats “Everest Base Camp” raising awareness around the plight of big cats: http://www.bloodlions.org/south-africans-dressed-big-cats-conquer-everest-base-camp/
- Jackson Hole Wild, USA: Mobile film Library partnering with African Parks to hold screenings of films in rural areas across Africa
- Live Facebook feeds / videos
- Karl Ammann, Swiss filmmaker and environmental journalist: speaking about the tiger bone trade in South East Asia and his upcoming film
- Pippa Hankinson, Blood Lions: speaking about the Portfolio Committee for the Environment’s Report as adopted by Parliament, which followed the colloquium on captive lion breeding in South Africa
- Andrew Venter, CEO WildTrust: discussing the lion bone trade
- Trade Fairs and Conferences attended
- Indaba, Durban South Africa
- We Are Africa: Conservation Lab, Cape Town South Africa
- South African Youth Travel Conference (SAYTC), Western Cape
- Parliamentary Portfolio Committee on Environment, Cape Town: two day colloquium entitled “Captive Lion Breeding For Hunting In South Africa: Harming Or Promoting The Conservation Image Of The Country?”
- Symposium of Contemporary Conservation Practice
- Youth For Lions Online Campaign:
- YFL Blog: launched December 2018 as a way to share educational content regarding the captive lion breeding industry, as well as to keep our followers up to date with news from the campaign and activities that the YouthForLions team are involved in.
- 2018 #YouthForLions On-Line Campaigns (Initiatives):
- #AprilAwareness– Campaign looking at the six questions you should be asking before visiting wildlife facilities.
- #JumpIntoActionInJune – Raised awareness around the actions our followers could take against the cub petting industry, canned lion hunting and lion bone trade. Each week an action was highlighted that enabled our followers to help make a difference in the conservation and protection of lions.
- #SeptemberSchoolsChallenge – We challenged our followers, their friends and schools to sign our PLEDGE and SAY NO to animal interaction and facilities involved in the captive breeding and canned hunting industry. We asked them to send in their pictures and join the global movement against the canned hunting industry in South Africa.
- International Subtitles: Hebrew and Portuguese.
- Blood Lions® (84min feature film): People’s Weather premiered full length version of the film on television in South Africa to commemorate World Lion Day in August, and twice weekly during World Tourism Month in September.
- Government/Parliamentary Screenings:
- International Parliaments: Sweden
- Safari Company, Israel: Blood Lions® invited to screen film in Tel Aviv at Safari Company’s “Responsible Tourism Campaign” gala event http://www.haaretz.com/life/film/.premium-1.799928
- Projects supported through Blood Lions® fundraising:
- NSPCA’s Wildlife Unit
- Somkhanda Community Game Reserve’s wild lion reintroduction program aimed to improve the tourism product offering and ecological status of the reserve in KZN.
- International Trade Fairs Attended:
- WTM Cape Town
- Indaba South Africa
- We Are Africa Cape Town
- Conservation Lab Cape Town
- Tourism and Youth Events:
- Expedia: stops selling animal interactive tours: http://www.travelweekly.com/Travel-News/Travel-Technology/Expedia-to-stop-selling-some-animal-tours
- Humane Society International, USA: Digital media “action alert”: Blood Lions® “Born to Live Wild” tourism pledge garnered 113,000 signatures in USA.
- India: Road Show: Jaipur International Film Festival; screenings to SKAL International and WPSI, Delhi; screening and workshop at St. Xavier’s College, Mumbai
- Stockholm, Sweden: Screenings/panel discussions Swedish Parliament and key tourism organizations
- SATSA AGM: Blood Lions® attended the conference. https://conservationaction.co.za/media-articles/pressure-mounting-ban-wild-animal-interactions-sa/; http://www.traveller24.com/Explore/Green/shockwildlifetruths-sa-tourism-industry-urged-to-commit-to-help-curbing-exploitative-wildlife-practices-20170818
- International Women’s Club, Cape Town: Blood Lions® invited to present.
- APTA, USA: https://apta.biz/blog/2017/08/17/leading-wildlife-groups-call-on-satsa-members-to-pledge-against-captive-breeding-and-exploitation-of-lions/?ct=t(APTA_Dispatches_20153_19_2015)
- Thomas Cook: Announced they will stop selling animal interactive tours.
- Tinder: Ordered all members to take down tiger ‘selfies’ http://blog.gotinder.com/take-down-the-tiger-selfies/
- SAYTC (South African Youth Travel Conference): Blood Lions® screening, front of staff training and participation in panel discussion and debate.
- Jackson Hole “Big Cat Summit”, USA: Blood Lions® was invited to attend and to participate in panel discussions and workshops.
- HSI, USA: Partnership digital media “action alert” around Blood Lions “Born to Live Wild” tourism pledge garnered 113,000 signatures from across America. https://action.hsi.org/ea-action/action?ea.client.id=104&ea.campaign.id=73044&utm_campaign=bl-lion-tourism-petition-2017&utm_source=facebook&utm_medium=organic&utm_content=sharegraphic-liontourism-post06302017&ea.tracking.id=bl-lion-tourism-petition-2017_facebook_organic_sharegraphic-liontourism-post06302017
- Melbourne, Australia event: Blood Lions® invited as speaker
- Oxford University, UK: screening
- Saxion University Student animal welfare and tourism symposium: 150 students in attendance, organized by Saxion University of Applied Sciences (UAS), in partnership with TUI Benelux and Foundation Spots.
- Animals For Asia Conference, Nepal: screening at annual convention in Kathmandu
- PHASA (Professional Hunting Association of South Africa): because of campaign pressure, PHASA has split with all the ethical hunting operators leaving to start new organizations against captive breeding and canned hunting.
- OPHAA: The Operators & Professional Hunting Associations of Africa suspended PHASA straight away
- NAPHA: The Namibia Professional Hunting Association condemned – despite world opinion – what they called this “short sighted and ill-advised decision by PHASA”
- APHA: The African Professional Hunting Association Executive Committee issued strong statement opposing any form of captive or canned lion hunting.
- ARTA17: Blood Lions® “Born to Live Wild” Tourism Campaign won joint “Overall Winner”as well as the Gold Award for “Best Responsible Tourism Campaign” https://www.facebook.com/notes/blood-lions/blood-lions-wins-best-responsible-tourism-campaign-and-is-joint-overall-winner-a/1275952689185758/?fref=mentions
- Film Festivals Blood Lions® Screening Selections:
- India: Jaipur International Film Festival
- New Zealand: Reel Earth Film Festival
- Spain: Another Way Film Festival, Madrid
- Brazil: Mostra International Film Festival
- Government/Parliamentary Screenings:
- International Parliaments: Botswana and Finland
- Adventure Travel Trade Association screening, USA 2016.
- USA/Canadian three-week Road Show: included film festivals, curated screenings, workshops and panel discussions in theatres and universities across the country.
- Tourvest Destination Management: dedicated Blood Lions® Screening Day: staff members from all international TDM offices watched the film and signed the pledge not to support lion interactive tourism http://www.tourvest.co.za/news.asp?upd=1&newsID=159http://yourafrica.co.za/tourvest-supports-blood-lion-campaign/
- Empowers Africa, USA honors Blood Lions and campaign team at Explorers Club in New York
- Compass – Ethical Travel and Volunteering Conference, UK: Workshop and screening.
- Global Nature Fund, Germany: Partnership to support the Blood Lions Campaign in Germany, as well as Campaign Against Canned Lion Hunting international and South Africa.
- Blood Lions® Campaigns:
- Blood Lions® “Born to Live Wild” Tourism Campaign and Pledge: launched April 2016 and signed by more than 100 key tour operators worldwide http://www.bloodlions.org/born-to-live-wild/
- Blood Lions® “Youth For Lions” Campaign: global youth awareness campaign launched August 2016, sponsored by Marchig Trust http://www.bloodlions.org/youth-for-lions/
- 42 international airlines: pledged to no longer carrying hunting trophies: http://www.hsi.org/news/press_releases/2015/08/42-airlines-adopt-wildlife-trophy-bans-082715.html
- US Fish & Wildlife Service, USA: tightened controls around importation of captive bred lion trophies http://news.nationalgeographic.com/2016/10/wildlife-watch-canned-lion-hunting-trophies-banned/
- Projects supported through Blood Lions® fundraising with Empowers Africa (USA):
- NSPCA “Wild Life Unit” to monitor welfare conditions on predator breeding farms across South Africa 2016.
- International Trade Fairs Attended:
- ITB Germany
- WTM Cape Town
- Indaba Durban
- We Are Africa Cape Town
- Conservation Lab Cape Town.
- Youth and Tourism events:
- Fair Trade Tourism: Revised membership criteria with regard to wildlife interactive tourism. http://fairtrade.travel/content/page/volunteering
- Trip Advisor: set to improve Wildlife Welfare Standards in Tourism http://ir.tripadvisor.com/releasedetail.cfm?ReleaseID=993139&linkId=29841085
- Singita, Great Plains and &Beyond: http://www.sabreakingnews.co.za/2016/05/03/african-safari-operators-call-for-an-end-to-captive-breeding-canned-lion-hunting/
- Singita: https://singita.com/press-release/singita-joins-fight-captive-breeding-canned-lion-hunting/
- Responsible Travel: http://www.responsiblevacation.com/copy/blood-lions
- Safari Professionals, USA: http://www.safariprofessionals.org/blood-lions/
- SA Tourism: CEO Sisa Ntshona’s public statement regarding animal interactive tourism http://traveller24.news24.com/Explore/Green/new-sa-tourism-ceo-hopes-to-eradicate-cub-petting-and-animal-interaction-20161215
- IUCN World Conservation Congress, Hawaii 2016: Blood Lions® attended the congress during which Motion 009 (co-authored by the Blood Lions® team and various partners)“terminating the practice of breeding lions in captivity for the purpose of ‘canned shooting,’ also known as canned hunting” was presented, resulting in an overwhelming vote in favor of the motion. The film was also screened to delegates. https://portals.iucn.org/congress/motion/009; http://www.bloodlions.org/sa-told-end-canned-lion-hunting
- Symposium of Contemporary Conservation Practice: Blood Lions® was invited to present at the conference.
- CITES CoP17 Johannesburg: Blood Lions® screening sponsored by HSI and IFAW, and a Blood Lions® exhibition stand secured in partnership with the NSPCA. Members of the Blood Lions® Campaign team attended the convention.
- Panthera USA: https://www.panthera.org/cms/sites/default/files/Panthera_PressRelease_LionBones.pdf
- PHASA (Professional Hunters Association SA): voted against captive breeding/canned hunting at AGM. http://www.phasa.co.za/what-is-in-the-news/phasa-press-release/item/685-phasa-turns-against-captive-bred-lion-hunting.html
- Germany: Jagt und Hund: After viewing Blood Lions® in the EU parliament, Europe’s largest hunting expo publicly denounced marketing and sales of captive bred predators.
- African Lion Working Group: statement distancing themselves from predator breeding industry http://africageographic.com/blog/official-statement-african-lion-working-group-canned-hunting-captive-breeding
- FICMA Golden Sun 2016: Award for best Feature Documentary http://www.ficma.com/en/21/golden-sun
- 59th CINE GOLDEN EAGLE AWARDS: Finalist Nonfiction Content / Feature – Current Affairs and Investigations Category https://cine.org/awards/
- WESSA “Award for Corporates” 2016: http://wessa.org.za/news/wessa-recognises-conservation-stars-at-90th-celebrations/
- Film Festival Blood Lions® Screening Selections:
- USA: Environmental Film Festival in the Nation’s Capital, Washington D.C.
- USA: Telluride Mountain Film, Colorado
- USA: Joshua Tree International FF, California
- USA: Chagrin Documentary Film Festival Ohio
- USA: Awareness Film Festival, LA
- USA: Friday Harbor Film Festival, San Juan Islands
- UK: Wildscreen Film Festival
- Spain: Barcelona International Environmental Film Festival
- Dominican Republic: Environmental Film Festival
- Premier and global release of Blood Lions® : July 2015
- International Subtitles: German
- Government/Parliamentary Screenings:
- National: Department of Environmental Affairs and Department of Tourism
- International: Australian and EU Parliaments
- Royal Geographic Society screening, London
- International bans of lion body parts/derivatives:
- Australia: banned the import all of lion trophies after Blood Lions® and Australian partner For the Love of Wildlife met with the then Minister of Environment, The Hon. Greg Hunt https://conservationaction.co.za/media-articles/australia-bans-importation-of-lion-trophies/
- France: https://www.theguardian.com/environment/2015/nov/19/france-bans-imports-of-lion-hunt-trophies
- The Netherlands: http://www.lionaid.org/news/2016/04/the-netherlands-bans-lion-trophy-imports.htm
- National Geographic: Blood Lions® feature listed as one of 12 most powerful stories over the last decade http://news.nationalgeographic.com/2015/11/151107-national-geographic-wildlife-crime-trafficking-animals/
- SAMPEO statement against canned hunting: http://www.sampeo.co.za
- World Youth Student Travel Conference screenings: motivated tourism industry to look into lion petting and breeding products, resulting in many volunteer and other interaction programs removal from itineraries and websites.
- GENESIS AWARD 2015: Humane Society US: Best International Feature Documentary Film http://www.humanesociety.org/about/events/genesis_awards/2016-winners.html
- Film Festivals Blood Lions® Screening Selections:
- South Africa: Durban International Film Festival, Durban
- Colombia: Planet on Film Festival, Bogotá
- Holland: Wildlife Film Festival, Rotterdam
- Finland: Lens Politica Film Festival, Helsinki
BLOOD LIONS TRAILER
A documentary feature film that blows the lid off claims made by the predator breeding and canned hunting industries.
Breeding magnificent wild creatures like lions in camps so that they can be slaughtered for ego and money is unconscionable and should be outlawed. Lions have the right to live in the wild and to continue playing their unique role within the ecological communities of Africa. The continued existence of the canned hunting industry is a moral outrage that diminishes us all. This important film shines a light into the dark corners of this ugly business.
Cruel, barbaric, macabre – all words used by Australian MPs about lion farming and the canned lion hunting industry in SA. Our campaign was glad to be able to assist and participate in a full length documentary that aims to expose a brutal industry whose whole business model is routine, egregious cruelty to helpless animals – for fun.
“As a travel and conservation based organization, we find the “Blood Lions” documentary deeply disturbing. Despite being hard to watch, we urge people to get out there and see it. It is important to shed light on the dark and corrupt business of rearing lions for the purposes of hunting, in hopes of making a positive change. As we polled our membership, we found that individually each of our companies have chosen to stop booking all activities that contribute to this industry.”
South Africa’s failure to address the canned hunting industry has emboldened those who make a living out of the death of lions bred, raised and slaughtered on a ‘no kill, no fee’ basis. The canned hunting industry is unnatural, unethical and unacceptable. It delivers compromised animal welfare and zero education. It undermines conservation and creates a moral vacuum now inhabited by the greed and grotesque self-importance of those who derive pleasure in the taking of life.
Blood Lions lays bare the truth behind the canned hunting industry that, far from contributing to the future survival of the species, may, in fact, accelerate extinction in the wild, leaving behind a trail littered with rotting corpses of its helpless and hopeless victims.
The Marchig Animal Welfare Trust, in providing support for the making of this Documentary, does so in the firm belief that it is important that the true facts behind captive lion breeding and canned lion hunting in South Africa, is brought to the attention of a global audience in order to create awareness which in turn will lead to much needed change.
With the constant pressure on wildlife, every effort must be made to keep our last vestiges of natural fauna and flora protected. Canned hunting of any kind, along with the related consequences, must be condemned by humanity as not only a travesty of nature but also an utterly inhumane practise. Taming lion cubs only to later hunt them is an utterly inhumane practice. It is pseudo-hunting, a complete sham and does not even qualify as hunting on a sustainable use basis. Wildlife conservation has to evolve into practices that are ethical, humanitarian and sustainable. This will not be achieved if there is not real and fair community involvement which has not been part of the hunting fraternity’s evolution.
“Canned lion ‘hunting’ is nothing less than a bargain basement opportunity for foreign hunters to engage in one of South Africa’s most sordid practices. Hunting of captive bred lions entirely dependent on human fingerprints from cub to trophy is immoral, unethical and against all animal welfare concerns. The fact that it still continues as profitable commerce is a damning statement against all of us who have not properly engaged to snuff it out. Blood Lions is a good start to bring change.”
Dr Pieter Kat – Director: LionAid